Brand, storytelling & digital experience expert with 25+ years on both agency and client-side working with brands like Supercell, Rovio, Remedy Entertainment, EA, Nike, Warner Music, Virgin and Nokia.

Over 25 years of global management in strategic growth, marketing & communications across 17 countries, from startups to multinationals with brands as Reebok, Nike, Formula One, Armani, Fiat Group and 5 Virgin Companies.

Skilled growth specialist with years of leadership experience in growth marketing and monetization for global tech companies.

Culture and tech journalist with an in-depth knowledge of alternative music, contemporary art and culture. Writes regularly for Financial Times, Guardian, Economist, Resident Advisor and Wire Magazine.